The User Experience (UX) of your business website plays an important role in how your customers interact with your business online. Google pays attention to how your customers interact with your website which impacts upon your standing in the search results. This post was written by Brett Barfoot and originally featured on Xugar Hit, the SEO & Digital Marketing blog at Xugar.com.au.
If you want your business to survive in the age of BYOD (Bring-your-own-device) then it’s important to ensure that you know how to make your site mobile friendly in 2018.
Everything is changing. In March 2018, Google announced that mobile responsive web design was the new top dog in town. To cater for the massive demand in mobile traffic, Google will prioritize relevant search results that are mobile friendly.
What this means for your business:
Before March 2018 there was an index that included your business website and an index that featured all the mobile responsive sites. Now Google has indicated that there is one index only from now on and it will find the most relevant responses for searchers that are mobile responsive.
Now Google has indicated that there is one index only from now on and it will find the most relevant responses for searchers that are mobile responsive.
No doubt you are aware of what is mobile friendly and what is not because it is increasingly hard for businesses to rank for important search terms unless they are up-to-date with responsive web tech. Also, you probably are not aware of any business or site that is not mobile friendly because we are consumed with our devices and are eyeballing them all hours of the day.
If you haven’t heard of Joe’s Salsa Supplies it is because his website is taking minutes to refresh somewhere on a desktop somewhere back in 2004. Let’s face it with everything using mobile devices, there’s any wonder why the ranking Gods have made the change to prioritize responsive designs.
If your content is the most relevant for your business search terms, then you will rank with your old website. However, it’s important to understand that with more and more sites becoming mobile responsive, Google is attempting to satisfy searchers who want to see your site on their phone.
What does a good responsive website look like?
Mobile responsive web design has taken a sword to much of the pesky annoying things that we got used to with Internet in the “noughties”. Death to popups! You don’t have to rebuild Rome to ensure your customer will see your page on their smartphones. In fact, Google recommends just a few small tweaks to your web design to make your business site mobile friendly in 2018. You also won’t necessarily need an additional site.
The need for speed
Here let’s do a quick free test of your website speed to see if it’s up to scratch with your mobile competitors. Go to www.pingdom.com and click on “tools”, enter your business website address. Hit “Start Test” and see if your site takes more than 2.0 seconds to load. If so, then sites built mobile friendly will outrank you in the search rankings.
Another way to check if your site is mobile friendly, use Google’s Mobile-Friendly test page. Simply enter your website URL and Google will tell you how to make your site mobile friendly in 2018.
5 ways to create a mobile-friendly web design
- Kill popups
- Make the UX experience the best it can be – reduce image sizes, minimalize your navigation for speed and user ease.
Optimize your site for touch screens
- Write for a single URL – mobile sites that refer to a desktop based site will tank in the search rankings. Kill off all duplicate content.
- Ensure mobile-friendly themes are optimized for percentage. Either the elements in your theme will be based upon “pixels” or “percentage”. If you choose “width” based on “pixels” then the screen elements won’t change as the user scrolls the screen. Remember, good UX will result in longer dwell times and ultimately better rankings.
- While there are many ranking signals that Google considers, the demand for mobile responsiveness speaks volumes for what may be in the future in terms of ranking ability. Just a few small tweaks will make your site mobile friendly in 2018. Businesses at the forefront of their customer UX will be rewarded when mobile responsiveness is a key ranking factor.
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