Targeted SEO Copywriting
SEO Copywriting is the silver bullet that will bring your content to life, attracting readers, subscribers and customers alike. There’s no point building a website if your target market will never lay eyes on it.
Targeted Copywriting works to get your content in front of the people who matter most – your customers. It’s also a process to ensure visitors to your website are relevant and targeted prospects who will take action.
Conquer Content has the experience and skills to find out what makes your website visitors tick and create the content that will convert them into customers.
The key to unlocking your visitor’s intent involves thinking laterally about what they need when they arrive at your web page.
Keywords can be classified as:
- Commercial (specific purchase intent) – buy, how much? Deal, discount, free shipping, Cherry Blossom Hand Cream.
- Product (purchase intent) – brand names, iPhone 6, affordable, cheapest, review.
Informative (answer queries) – how to? What is?
Navigational – keywords to find a specific website or content.
The needs of each of the above searchers could be significantly different and it is important that your SEO Copywriting suits what they typed in the search box semantically but also satisfies their needs.
Conversion focussed Copywriting will take this into account and works to answer the specific questions that your website visitor may have or need at their current stage in the cycle of awareness.
Once you have the keywords to suit your visitor and align with what you are trying to achieve with your content, then it is time to start writing!
Copywriting for humans and machines sounds like something out of a Robert A. Heinlein novel! However, as long as you are writing with your reader or target market in mind, then satisfying Google should be a breeze!
While it’s not clear whether the density of a keyword appearing in your content impacts search rankings, there’s plenty of indication that words semantically related to the topic are important.
It’s imperative that your content is optimised in a way that highlights why your content is relevant to the keyword and fulfils your website visitor’s intent. There are also a number of important places where your keyword should appear:
- URL for the page or the post.
- Title of the webpage.
- Within the first 100 words of your text.
- In every <alt> tag of each image.
- & within the Meta Description.
Looking for a way to optimise your business for the search engines? Give Brett Barfoot a call on 0400 566 132 or fill in the form below for more information.